A Message to Adobe – Take the Best of comScore Digital Analytix

With the news that Adobe will be acquiring the Digital Analytix function from comScore we thought it would be relevant to call out what the ‘best of both’ would look like in our (and I think our clients’) eyes: [If you missed the original article comparing Adobe Analytics and comScore Digital [...]

By | 2017-04-18T15:59:10+00:00 November 12th, 2015|Adobe Analytics, comScore DAx, Digital Analytics|2 Comments

Adobe to Acquire comScore’s Digital Analytix Technology: A comparison of Adobe Analytics and comScore Digital Analytix (DAx)

With yesterday's confirmation of Adobe's intention to purchase the Digital Analytix product from comScore, here at DMPG we thought it would be a good time to share our extensive experience with both technologies by way of a high level overview and comparison. Product Positioning Adobe Analytics Positioned as part [...]

By | 2017-04-18T15:59:10+00:00 November 6th, 2015|Adobe Analytics, comScore DAx, Digital Analytics|0 Comments

Single Customer View Chapter 2: Setting a Customer Identification Key

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing it, when they are doing it and why they are doing it then the ability to communicate with these people in the way they will expect will [...]

By | 2017-04-18T15:59:10+00:00 September 22nd, 2015|Digital Analytics, Single Customer View|0 Comments

Single Customer View Chapter 1: Using a Customer Identification Key

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing it, when they are doing it and why they are doing it then the ability to communicate with these people in the way they will expect will [...]

By | 2017-04-18T15:59:10+00:00 August 18th, 2015|Digital Analytics, Single Customer View|0 Comments

Integrating Webtrends Optimize with Analytics including Google and Adobe

In this article I'm going to give a technical overview of integrating optimisation with analytics.  We'll concentrate on Webtrends Optimize as the optimisation tool of choice and describe how to integrate into any analytics tool with detailed directions for Google Universal Analytics and Adobe Analytics (formally Omniture Sitecatalyst) but you can use these directions to [...]

By | 2017-04-18T15:59:10+00:00 June 16th, 2014|Digital Analytics, Optimisation|0 Comments