Single Customer View

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Visitor IDs in Adobe Experience Cloud

By | 2017-11-22T17:23:38+00:00 November 16th, 2017|Adobe Analytics, Digital Analytics, Single Customer View|

Introduction DMPG provides consulting services for large and enterprise clients using best-in-class analytics, tag management and optimisation & personalisation tools.  Due to the changes that have been made to the Adobe Experience Cloud over the last year or so and the increasing capabilities of the products within the cloud we have had many questions [...]

Single Customer View Chapter 2: Setting a Customer Identification Key

By | 2017-04-18T15:59:10+00:00 September 22nd, 2015|Digital Analytics, Single Customer View|

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing it, when they are doing it and why they are doing it then the ability to communicate with these people in the way they will expect will [...]

Single Customer View Chapter 1: Using a Customer Identification Key

By | 2017-04-18T15:59:10+00:00 August 18th, 2015|Digital Analytics, Single Customer View|

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing it, when they are doing it and why they are doing it then the ability to communicate with these people in the way they will expect will [...]