Digital Data Strategy

In need of digital direction?
We can guide you onto the best path to achieve your digital goals.

Our Digital Data Strategy engagements often originate from one of the following scenarios:

Analytics Overhaul

You have a legacy or insufficient analytics system in place that needs bringing up to current specifications.  This will require a pause and reset approach to ensure all aspects of the business are understood before overhauling what is in place in order to deliver true value.

Digital Insights Platform

Your business relies too heavily on multiple versions and methods of Excel reports being passed around on email.  You need support in evaluating, selecting and adopting a digital insights platform from which all your digital data can flow into to ensure a single version of the truth.

Channel & Site Conversion Enhancement

Your digital properties have experienced a decline in conversion rate and you’re not sure why.  You need support in understanding all digital touch points and their impact on your numbers as well as rolling out a plan to redress and even increase conversion beyond its historic point.

Single Customer View

You want to be able to message your customers at the right place, at the right time with the most appropriate content. You need support in understanding how all your disparate data sources can work together and what tools and processes you need to make this vision a reality.

We integrate with your team and work with key stakeholders to understand what your business needs to achieve continual improvement in digital performance.

Our approach to developing digital data strategies is based on highly practical techniques, accompanied by detailed execution plans that can be carried out by us or by internal teams. We can even act as an extension of your internal resources in the short-term while we help you to find the talent and skills needed to build capable, experienced teams.

We are always happy to chat about any topic related to digital data – even if we can’t help you we may be able to suggest somebody who can.

If you are looking for help in a specific area, please select from the following services to find out more:

DMPG Digital Analytics   DMPG Tag Management   DMPG Conversion      DMPG Dashboard

Contact us to understand how we can guide you onto the right track

Strategise with us