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Single Customer View Chapter 2: Setting a Customer Identification Key

By | 2017-04-18T15:59:10+00:00 September 22nd, 2015|Digital Analytics, Single Customer View|

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing it, when they are doing it and why they are doing it then the ability to communicate with these people in the way they will expect will [...]

Single Customer View Chapter 1: Using a Customer Identification Key

By | 2017-04-18T15:59:10+00:00 August 18th, 2015|Digital Analytics, Single Customer View|

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing it, when they are doing it and why they are doing it then the ability to communicate with these people in the way they will expect will [...]

Integrating Webtrends Optimize with Analytics including Google and Adobe

By | 2017-04-18T15:59:10+00:00 June 16th, 2014|Digital Analytics, Optimisation|

In this article I'm going to give a technical overview of integrating optimisation with analytics.  We'll concentrate on Webtrends Optimize as the optimisation tool of choice and describe how to integrate into any analytics tool with detailed directions for Google Universal Analytics and Adobe Analytics (formally Omniture Sitecatalyst) but you can use these directions to [...]