About Us

DMPG’s team of industry experts can help your organisation to continually monitor and improve its digital performance




Steve Carrod
Co-Owner & Managing Director

Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG.

DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.

Tom Marianczak
Co-Owner & Head of Technical Services

With his wealth of experience across technology and engineering, Tom spearheads our technical capabilities. Tom has been involved in web technology since 2003 and has specialised in digital analytics and CRO & personalisation for most of that time.

Tom has worked with many of the leading digital analytics products including the Adobe Experience Cloud, Google Marketing Platform, Tealium and others giving him the knowledge and experience of how to adapt technology and overcome challenges to meet our clients’ needs.

In 2019, Tom was 1 of 10 experts that created the Adobe Target Technical Architect exam on behalf of Adobe, a testament to his world-leading knowledge in Adobe Target.

Digital Analytics, Conversion Optimisation & Personalisation Team

Analytics & CRO Consultants

Will Taplin
Digital Enablement Director

Will is DMPG’s Google stack specialist with an incredible knowledge of Google Analytics and GTM, including the Google 360 suite. Will has now also become an expert in Adobe Analytics making him an incredibly valuable member of the team. Working directly with our Adobe & Google stack clients for several years he has gained a detailed knowledge of their business, platforms and requirements.

Will’s commitment to delivering high-quality solutions to his clients is unsurpassed and his continued desire to further his knowledge across the digital analytics industry is a testament to his dedication and work ethic.

Will’s native language is English however he also speaks Modern Standard Mandarin.

Patrick Retallick
Digital Enablement Director

Patrick is an experienced digital analyst with an excellent knowledge of Adobe Analytics. Patrick has used this foundation in data to become an expert optimisation and personalisation analyst working closely with our Adobe Experience Cloud clients to understand their requirements, create CROP roadmaps and deliver effective and valuable solutions.

Patrick likes nothing more than to be knee-deep in data, pulling out in-depth insights from the wealth of data our clients collect. His ability to produce such insights is second-to-none and his demonstrable return on investment for our clients is unrivalled.

Matt Grogan
Lead Digital Experience Enabler

Matt has nearly 5 years consultancy-side experience at the intersection of Marketing, Analytics and Tech.

He has worked with businesses of all sizes across all major industries including Retail, Entertainment, Publishing, Travel, Financial Services and Energy. He has been lucky enough to consult in the UK, Germany and the US.

Matt is an Adobe Analytics specialist but holds his own in most other web analytics platforms and marketing tools. He also makes okay PowerPoint slides…

Joss Hickey
Senior Enablement Specialist

Joss joins DMPG from the land down under, where he has already reached legendary status for his no-nonsense straight-talking approach to all things CRO and analytics. Combining over 5 years experience in the Adobe stack, particularly in the domains of TMS, Target and Analytics, he regularly blows clients’ minds with his technical ability and strong solution design skills.

You may be thinking that the jack of all trades but master of none phrase applies here but in this instance, the phrase couldn’t be further from the truth, his hardcore dedication and unrelenting thirst to implement best practice solutions with cutting edge technology is second to none.

Vishnu Hirani
Senior Enablement Specialist

Vish is a highly experienced professional with expert knowledge of Adobe Campaign, Adobe’s flagship campaign management tool which includes email, app notifications, SMS and direct mailing all wrapped up with a personalisation engine.

Vish’s knowledge once again expands DMPG’s capability to provide the right content to the right user on the right platform at the right time.

Catalina Stingaciu
Digital Enablement Specialist

Catalina is a highly competent and enthusiastic member of the team that focusses on Google Analytics and Optimize. Her ability to deliver quality work for her clients quickly is one of her main strengths.

Originally from Romania, Catalina is fluent in both Romanian and English.

Mihaela Sandru
Digital Enablement Specialist

Mihaela joins us to support our Adobe services including Analytics and Target. With experience in core analyst tasks, she brings an excellent level of competency to the role.

Originally from Romania, Mihaela is fluent in Romanian and English.

Technical Team

David Nwosu
Lead Analytics & TMS Developer

David is a highly capable tag management specialist with knowledge across the major tag management systems, complemented by an in-depth knowledge of Adobe Analytics, Google Analytics and most of the major tag vendors.

David works across all of our clients implementing high quality, robust solutions to fulfil the business requirements identified by the rest of the team.

Stavros Ferkadis
Senior CRO & Personalisation Engineer

Having worked on both client side and agency side, Stavros brings a wealth of CRO experience to the DMPG team. He has excellent CRO skills across Monetate, Google Optimize and, most notably, Adobe Target and is proficient in HTML, CSS, JS and many of the very latest frameworks that enable quick and robust CRO test development.

Born and bred in Greece, Stavros is fluent in both Greek and English.

Magda Kmita
CRO & Personalisation Engineer

Magda is a front-end developer who works with Adobe Target, Optimizely, Monetate and VWO. She creates A/B & MVT experiments, personalisation campaigns, recommendations and brings with her a wealth of technical knowledge across the board which our clients can benefit from.

Originally from Poland, Magda is bilingual in Polish and English.

Alex Peckham
Data Collection Delivery Lead & Data Layer Architect

Alex joined DMPG in 2017 and quickly showed a great aptitude for digital analytics and, in particular, data layer architecture. He now heads up our data layer architecture function, designing and maintaining data layers for many of our clients.

More recently, Alex has begun to increase his knowledge of the major technology stacks, and is now involved in technical development across most Adobe, Google, and Tealium solutions.

Fernando Patini Szmyhiel
Analytics & TMS Developer

Fernando is a seasoned technical pro with experience across Adobe, Google, Tealium and Oracle (BlueKai). His addition to the team expands our expert knowledge through to DMPs and CDPs.

Originally from Brazil, Fernando is fluent in both Brazilian Portuguese and English.

Akhilesh Bhartiya
Adobe Campaign Developer

Akhilesh is an experienced and highly skilled professional in campaign management and digital marketing with an expertise in Adobe Campaign integration and platform configuration across many channels including email, SMS, push notifications, social and others.

Salesforce Marketing Cloud, Adestra and pure360 are some of the other marketing platforms he has worked on.
Originally from India, Akhilesh is fluent in both Hindi and English

Support Team

Rene Nanos
Enablement Project Manager

Rene manages relationships across DMPG both internally with our team and externally with clients and partners. He also takes a key role in managing projects to ensure they are delivered to spec and on time. With experience in several fields like business development, recruitment, customer service and account management, Rene has excellent communication skills and has proven himself as an enthusiastic member of the team.

In the future, he would love to continue to serve the customers and his colleagues in the best possible way but more importantly, continue having a healthy, positive attitude towards work and life.

Originally from Greece, Rene is bilingual in Greek and English.

Graham Newell
Head of Solution Architecture & Sales Strategy

Graham has 10 years of experience working with clients across Europe in Analytics, Testing and the activation of data. The largest portion of his professional career has been with Adobe. From a consultant for Analytics, Target & AAM, Graham then focussed on the sales side of consulting as a Solution Architect with Adobe, creating the overall projects for new and existing clients to solve problems and provide solutions to delivering new technologies and provide support on delivering KPIs for EMEA and the Middle East clients.

Graham now works on new opportunities for DMPG by shaping the support and experience of projects for potential clients and with our technology partners to grow the footprint and support DMPG can offer directly into their sales process.

In addition to our core team, we have an extended network of industry experts who provide specialist expertise as required

Our Clients