About Us 2018-04-03T17:29:42+00:00

About Us

DMPG’s team of industry experts can help your organisation to continually monitor and improve its digital performance


Steve Carrod
Steve CarrodHead of Analytics & CRO
Steve is a seasoned digital marketer and has been working in analytics, optimisation
and digital insights since 2005.
His experience has been gathered via a number of roles spanning agencies and client-direct prior to founding DMPG.

Steve’s main focus is on ensuring client satisfaction through the delivery of projects and services. DMPG doesn’t have a ‘Sales’ function but Steve is about as close as we’ll get to having one.

Tom Marianczak
Tom MarianczakHead of Technical Services
With his wealth of experience across technology and engineering, Tom spearheads our technical capabilities. Tom has been involved in web technology since 2003 and has specialised in digital analytics for most of that time.

Tom has worked with many of the leading digital analytics products so he knows how to adapt technology and overcome challenges to meet our clients’ needs.


Will Taplin
Will TaplinSenior Digital Analytics Consultant
Will is DMPG’s Google stack specialist with an incredible knowledge of Google Analytics and GTM, including the Google 360 suite. Working directly with our Google stack clients for several years he has gained a detailed knowledge of their business, platforms and requirements.

Will’s commitment to delivering high quality solutions to his clients is unsurpassed and his transition from basic knowledge to Google Analytics expert in just a couple of years is testament to his dedication and work ethic.

Will’s native language is English however he also speaks Modern Standard Mandarin.

Patrick Retallick
Patrick RetallickSenior Digital Analytics Consultant
Patrick is an experienced digital analyst with an excellent knowledge of Adobe Analytics. Patrick works closely with our Adobe Analytics Cloud clients to understand their requirements and deliver the most appropriate solution for them.
Patrick likes nothing more than to be knee-deep in data, pulling out in-depth insights from the wealth of data our clients collect. His ability to produce such insights is second-to-none.
David Nwosu
David NwosuSenior Technical Consultant
David is a highly capable tag management specialist with knowledge across the major tag management systems, complemented by an in-depth knowledge of Adobe Analytics, Google Analytics and most of the major tag vendors.
David works across all of our clients implementing high quality, robust solutions to fulfil the business requirements identified by the rest of the team.
Stavros Ferkadis
Stavros FerkadisSenior CRO Engineer
Having worked on both client side and agency side, Stavros brings a wealth of CRO experience to the DMPG team. He has excellent CRO skills across Monetate, Google Optimize and, most notably, Adobe Target and is proficient in HTML, CSS, JS and many of the very latest frameworks that enable quick and robust CRO test development.

Born and bred in Greece, Stavros is fluent in both Greek and English.

Vince Ieva
Vince IevaSenior Analytics Consultant
Vince joins DMPG as an Adobe Analytics expert with a great understanding of the technical side of Adobe stack as well as a focus on reporting.

Originally starting out as a Google Analytics practitioner, Vince has an excellent, rounded knowledge of many digital analytics technologies. He has a strong interest in the technical side of digital data and is a competent developer in addition to his analytical capability.

Originating from Italy, Vince is fluent in Italian, Spanish and, of course, English. He’s also learning Portugese and any other language you want to throw at him!

Alex Peckham
Alex PeckhamData Layer Architect
Alex joined DMPG in 2017 and quickly showed great aptitude for digital analytics and, in particular, data layer architecture. He now heads up our data layer architecture function designing and maintaining data layer architectures for many of our clients, including The Economist, Hive, Snapfish, Boden and others.

Alex has also gained an in depth knowledge of the leading analytics tools including Google Analytics and Adobe Analytics but most notably he has been heavily involved with our Snowplow Analytics work which is often inextricably linked to the data layer.

Svenja Steward
Svenja StewardProject Support
Svenja has been working in the digital industry since 2010. Her experience has been gathered from varied roles across marketing, project management and consulting.

Svenja ensures the team make good on their promises and that they always follow their internal guidelines on projects.

Originally from Germany, Svenja is fluent in both German and English.

Peter Gurr
Peter GurrSenior Digital Training Consultant
Peter has over 15 years of e-commerce and digital analytics experience. He has spent the last 6 years focusing on Adobe and Google technologies such as Adobe Analytics, DTM, Target and Google Analytics.

As such Peter has a complete understanding of the digital maturity process a business must achieve to ensure continual growth. He heads up DMPG’s training and education services as a result.

In addition to our core team, we have an extended network of industry experts who provide specialist expertise as required

Our Clients