About Us 2018-10-08T14:46:05+00:00

About Us

DMPG’s team of industry experts can help your organisation to continually monitor and improve its digital performance


Steve Carrod
Steve CarrodCo-Owner & Managing Director
Steve has been working in the Digital Analytics industry since 2005 and CRO/Personalisation since 2008. His experience has been gathered via a number of roles spanning agencies and client-direct both in the UK and in the US before establishing DMPG.

DMPG was set up to be the gold standard for Analytics, TMS, CRO & Personalisation services. Steve’s main focus is on providing strategic advice and guidance to clients and ensuring all projects are delivered to the highest level.

Tom Marianczak
Tom MarianczakCo-Owner & Head of Technical Services
With his wealth of experience across technology and engineering, Tom spearheads our technical capabilities. Tom has been involved in web technology since 2003 and has specialised in digital analytics for most of that time.

Tom has worked with many of the leading digital analytics products so he knows how to adapt technology and overcome challenges to meet our clients’ needs.

Digital Analytics, Conversion Optimisation & Personalisation Team

Analytics & CRO Consultants

Will Taplin
Will TaplinSenior Digital Analytics Consultant
Will is DMPG’s Google stack specialist with an incredible knowledge of Google Analytics and GTM, including the Google 360 suite. Working directly with our Google stack clients for several years he has gained a detailed knowledge of their business, platforms and requirements.

Will’s commitment to delivering high quality solutions to his clients is unsurpassed and his transition from basic knowledge to Google Analytics expert in just a couple of years is testament to his dedication and work ethic.

Will’s native language is English however he also speaks Modern Standard Mandarin.

Patrick Retallick
Patrick RetallickSenior CRO & Personalisation Consultant
Patrick is an experienced digital analyst with an excellent knowledge of Adobe Analytics. Patrick has used this foundation in data to become an expert optimisation and personalisation analyst working closely with our Adobe Experience Cloud clients to understand their requirements, create CROP roadmaps and deliver effective and valuable solutions.

Patrick likes nothing more than to be knee-deep in data, pulling out in-depth insights from the wealth of data our clients collect. His ability to produce such insights is second-to-none and his demonstrable return on investment for our clients is unrivalled.

Vince Ieva
Vince IevaSenior Analytics Consultant
Vince joins DMPG as an Adobe Analytics expert with a great understanding of the technical side of Adobe stack as well as a focus on reporting.

Originally starting out as a Google Analytics practitioner, Vince has an excellent, rounded knowledge of many digital analytics technologies. He has a strong interest in the technical side of digital data and is a competent developer in addition to his analytical capability.

Originating from Italy, Vince is fluent in Italian, Spanish and, of course, English. He’s also learning Portugese and any other language you want to throw at him!

Peter Gurr
Peter GurrSenior Digital Training Consultant
Peter has over 15 years of e-commerce and digital analytics experience. He has spent the last 6 years focusing on Adobe and Google technologies such as Adobe Analytics, DTM, Target and Google Analytics.

As such Peter has a complete understanding of the digital maturity process a business must achieve to ensure continual growth. He heads up DMPG’s training and education services as a result.

Lee Rimmer
Lee RimmerDigital Analytics Consultant
Lee has worked in a variety of sectors but whatever Lee has done, analysis has been a big part of it. He began his digital analytics journey client-side using Adobe Analytics before joining DMPG.

Lee shares his time between DMPG and on-site with clients. His understanding of data requirements from a client perspective allows him to aid clients in maximising their analytics platform.

Nicholas Folarin-Coker
Nicholas Folarin-CokerAnalytics & Optimisation Analyst
Nicholas found his feet at DMPG after recently graduating with a degree in Chemical Engineering. With a strong background in problem-solving, he’s been getting stuck in with data analytics and CRO using Google and Adobe tools.

Using the analytics skills he gained in his degree, Nicholas is helping the team pull more insights out of client data. From Adobe dashboards to CRO roadmaps, he’s continuously sharpening his digital skill set.

Aria Behzad
Aria BehzadDigital Analytics Consultant
Aria is an analytics enthusiast, having started in analytics from his first role onward. His focus lies on Google Analytics and GTM, though he has a basic knowledge of Adobe Analytics as well. Specialised in client-side roles before joining DMPG, but shows eagerness to learn the agency-side and expand his knowledge.

At this moment, however, he’s still working mainly client-side, joining clients at their offices and working as their in-house consultant. This way, he can help formulate and push ongoing projects, and help train other employees within the company to be more autonomous

Born in Iran, before immigrating over to the UK, Aria is fluent in Farsi and English.

Technical Team

David Nwosu
David NwosuLead Analytics Developer
David is a highly capable tag management specialist with knowledge across the major tag management systems, complemented by an in-depth knowledge of Adobe Analytics, Google Analytics and most of the major tag vendors.

David works across all of our clients implementing high quality, robust solutions to fulfil the business requirements identified by the rest of the team.

Stavros Ferkadis
Stavros FerkadisSenior CRO Engineer
Having worked on both client side and agency side, Stavros brings a wealth of CRO experience to the DMPG team. He has excellent CRO skills across Monetate, Google Optimize and, most notably, Adobe Target and is proficient in HTML, CSS, JS and many of the very latest frameworks that enable quick and robust CRO test development.

Born and bred in Greece, Stavros is fluent in both Greek and English.

Magda Kmita
Magda KmitaCRO & Personalisation Engineer
Magda is a front-end developer who works with Adobe Target, Optimizely, Monetate and VWO. She creates A/B & MVT experiments, personalisation campaigns, recommendations and brings with her a wealth of technical knowledge across the board which our clients can benefit from.

Originally from Poland, Magda is bilingual in Polish and English.

Alex Peckham
Alex PeckhamTag Management Engineer & Data Layer Architect
Alex joined DMPG in 2017 and quickly showed great aptitude for digital analytics and, in particular, data layer architecture. He now heads up our data layer architecture function designing and maintaining data layer architectures for many of our clients, including The Economist, Hive, Snapfish, Boden and others.

Alex has also gained an in depth knowledge of the leading analytics tools including Google Analytics and Adobe Analytics but most notably he has been heavily involved with our Snowplow Analytics work which is often inextricably linked to the data layer.

Boda Zhao
Boda ZhaoAnalytics Implementation Engineer
With experience as a technical consultant within all areas of digital, Boda brings a wealth of knowledge about online platforms and technologies. As a JavaScript and Frontend developer, he’s passionate about the web and has been coding for many years.

Although only recently graduated from the University of York, Boda has proven experience in GTM and Google Analytics and is quickly learning the other technologies DMPG specialises in.

Boda’s native language is Mandarin Chinese but, having lived in the UK for many years, is completely fluent in English as well

Support Team

Rene Nanos
Rene NanosRelationship Manager
Rene manages relationships across DMPG both internally with our team and externally with clients and partners. With experience in several fields like business development, recruitment, customer service and account management, Rene has excellent communication skills and has proven himself as an enthusiastic member of the team.

In the future, he would love to continue to serve the customers and his colleagues in the best possible way but more importantly, continue having a healthy, positive attitude towards work and life.

Originally from Greece, Rene is bilingual in Greek and English.

Svenja Steward
Svenja StewardProject Support
Svenja has been working in the digital industry since 2010. Her experience has been gathered from varied roles across marketing, project management and consulting.

Svenja ensures the team make good on their promises and that they always follow their internal guidelines on projects.

Originally from Germany, Svenja is fluent in both German and English.

In addition to our core team, we have an extended network of industry experts who provide specialist expertise as required

Our Clients