Remove it – More recently DAx has tried to make their reporting interface better by introducing Labs and Focus. Labs has a ‘drag-and-drop’ approach to presenting data and is designed to work much like their Report Builder but in much smaller/faster doses. Focus is effectively a dashboarding tool but it cannot be configured by the customer. It requires DAx consulting to actually programme in what the customer is asking for. In both cases I think Adobe has better solutions. Their inbuilt dashboarding capabilities and Analysis Workspace tools are superior to those of DAx so it’s probably just best to roll with them.
Keep it – Report Builder is actually a really simple but neat tool. It works much like Data Warehouse in that you define your dimensions and metrics in a table, apply your segments and then request the data. Data Warehouse however does not then deliver you the data immediately. It gets emailed or FTP’d several hours (maybe days) later. With Report Builder not only do you have more options in terms of how your data is structured and filtered but you will be able to request up to 5,000 rows of data in near real-time. If your request will be in excess of 5,000 rows then it’s pretty simple to export this in another way and even that is quick. We’ve been able to grab many thousands of rows of data in minutes.
A bit of both – The ‘Report Items’ that DAx use are quite neat. They are designed to provide quick methods of getting at the most relevant data points. The Adobe Analytics standard reporting interface is very flexible by comparison but can be a little confusing for the user as to how to create the report they want. Perhaps in this instance the Adobe Solution can provide the underlying reporting options with the concept of ‘Report Items’ built in a bit like the way they have standard reporting type templates in AHA?