Product string (s.products) has for years been one of the most powerful features of Adobe Analytics, but it has its limits. Whenever DMPG implements we always find [...]
Online retail businesses live or die by their stock levels. A couple of challenging years characterised by supply-chain disruption and delayed order fulfilment have really underscored this in the industry. Monitoring stock availability has been a key priority for many of our clients this year, but how can we get this data into Adobe Analytics in the most effective way, to give us a clear view of what exactly is happening out there on our product detail pages (PDPs)?
Boden gain +7% in online revenue by creating an innovative way to maximise Adobe Analytics data Results +7% increase in online revenue per year Eight-figure return, [...]
A key benefit for users that run both Adobe Analytics and Campaign products is the Experience Cloud ‘Trigger’ functionality. It allows users to take advantage of the [...]
As a digital data consultancy working with clients across multiple verticals utilising Adobe Analytics, DMPG see the same frustrating reporting issues cropping up day in day out. [...]