Single Customer View Chapter 1: Using a Customer Identification Key

Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing it, when they are doing it and why they are doing it then the ability to communicate with these people in the way they will expect will [...]

By |2020-09-30T10:12:45+01:00August 18th, 2015|Categories: Digital Analytics|Tags: , , |0 Comments

Integrating Webtrends Optimize with Analytics including Google and Adobe

In this article I'm going to give a technical overview of integrating optimisation with analytics.  We'll concentrate on Webtrends Optimize as the optimisation tool of choice and describe how to integrate into any analytics tool with detailed directions for Google Universal Analytics and Adobe Analytics (formally Omniture Sitecatalyst) but you can use these directions to [...]