Since the deprecation of numeric data within SAINT classifications it has reduced the options for handling returns and margin data inside of Adobe Analytics. Arguably the Numeric Classifications created limitations that were challenging from an analysis perspective but either way I wanted to provide some options and recommendations on how to handle these two [...]
Summary DMPG have been implementing Adobe Analytics since 2010 and in all cases have always looked to use the full capabilities of the analytics tools clients operate. Merchandising tracking within Adobe Analytics is one of the most powerful features of the tool when used in conjunction with the standard DMPG Data Layer Framework or [...]
Introduction DMPG provides consulting services for large and enterprise clients using best-in-class analytics, tag management and optimisation & personalisation tools. Due to the changes that have been made to the Adobe Experience Cloud over the last year or so and the increasing capabilities of the products within the cloud we have had many questions [...]
With the news that Adobe will be acquiring the Digital Analytix function from comScore we thought it would be relevant to call out what the ‘best of both’ would look like in our (and I think our clients’) eyes: [If you missed the original article comparing Adobe Analytics and comScore Digital [...]
With yesterday's confirmation of Adobe's intention to purchase the Digital Analytix product from comScore, here at DMPG we thought it would be a good time to share our extensive experience with both technologies by way of a high level overview and comparison. Product Positioning Adobe Analytics Positioned as part [...]
Recently, I've been answering a few web analytics questions over on StackOverflow.com. One of the things that keeps getting asked or I'm pointing people towards is how to test and/or debug Google Analytics calls. Whilst this is a pretty basic task there seems to be a fair amount of misconception regarding the best way to [...]
Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing it, when they are doing it and why they are doing it then the ability to communicate with these people in the way they will expect will [...]
Attaining a ‘single customer view’ is perhaps the primary objective for every digitally focused business. If you can understand who is browsing and buying, where they are doing it, when they are doing it and why they are doing it then the ability to communicate with these people in the way they will expect will [...]
In this article I'm going to give a technical overview of integrating optimisation with analytics. We'll concentrate on Webtrends Optimize as the optimisation tool of choice and describe how to integrate into any analytics tool with detailed directions for Google Universal Analytics and Adobe Analytics (formally Omniture Sitecatalyst) but you can use these directions to [...]
