Home>Posts>Digital Analytics>Adobe Analytics

Handling Returns + Margin Data in Adobe Analytics

By |2019-06-25T23:12:05+01:00June 25th, 2019|Adobe Analytics, Digital Analytics|

Since the deprecation of numeric data within SAINT classifications it has reduced the options for handling returns and margin data inside of Adobe Analytics. Arguably the Numeric Classifications created limitations that were challenging from an analysis perspective but either way I wanted to provide some options and recommendations on how to handle these two [...]

How to use Merchandising eVars in Adobe Analytics – Product Modules

By |2018-02-07T12:04:21+00:00February 2nd, 2018|Adobe Analytics, Digital Analytics|

Summary DMPG have been implementing Adobe Analytics since 2010 and in all cases have always looked to use the full capabilities of the analytics tools clients operate. Merchandising tracking within Adobe Analytics is one of the most powerful features of the tool when used in conjunction with the standard DMPG Data Layer Framework or [...]

Visitor IDs in Adobe Experience Cloud

By |2018-02-07T12:05:19+00:00November 16th, 2017|Adobe Analytics, Digital Analytics, Single Customer View|

Introduction DMPG provides consulting services for large and enterprise clients using best-in-class analytics, tag management and optimisation & personalisation tools.  Due to the changes that have been made to the Adobe Experience Cloud over the last year or so and the increasing capabilities of the products within the cloud we have had many questions [...]

A Message to Adobe – Take the Best of comScore Digital Analytix

By |2017-04-18T15:59:10+01:00November 12th, 2015|Adobe Analytics, comScore DAx, Digital Analytics|

With the news that Adobe will be acquiring the Digital Analytix function from comScore we thought it would be relevant to call out what the ‘best of both’ would look like in our (and I think our clients’) eyes: [If you missed the original article comparing Adobe Analytics and comScore Digital [...]

Adobe to Acquire comScore’s Digital Analytix Technology: A comparison of Adobe Analytics and comScore Digital Analytix (DAx)

By |2017-04-18T15:59:10+01:00November 6th, 2015|Adobe Analytics, comScore DAx, Digital Analytics|

With yesterday's confirmation of Adobe's intention to purchase the Digital Analytix product from comScore, here at DMPG we thought it would be a good time to share our extensive experience with both technologies by way of a high level overview and comparison. Product Positioning Adobe Analytics Positioned as part [...]