With the news that Adobe will be acquiring the Digital Analytix function from comScore we thought it would be relevant to call out what the ‘best of both’ would look like in our (and I think our clients’) eyes: [If you missed the original article comparing Adobe Analytics and comScore Digital [...]

With yesterday's confirmation of Adobe's intention to purchase the Digital Analytix product from comScore, here at DMPG we thought it would be a good time to share our extensive experience with both technologies by way of a high level overview and comparison. Product Positioning Adobe Analytics Positioned as part [...]