Integrating Webtrends Optimize with Analytics including Google and Adobe

By | 2017-04-18T15:59:10+01:00 June 16th, 2014|Digital Analytics, Optimisation|

In this article I'm going to give a technical overview of integrating optimisation with analytics.  We'll concentrate on Webtrends Optimize as the optimisation tool of choice and describe how to integrate into any analytics tool with detailed directions for Google Universal Analytics and Adobe Analytics (formally Omniture Sitecatalyst) but you can use these directions to [...]