We love supporting our client’s optimisation and personalisation programmes. There is no such thing as a bad activity. Even if you test a hypothesis and it doesn’t perform positively then you’ve still succeeded in proving why something should not be altered. This is the true meaning of a ‘data-driven decision’.
Most of the more fundamental activities we run will involve several areas of a business, ranging from user experience and front-end development through to marketing and finance. In these cases, it is easy to justify the purpose of an optimisation and personalisation programme by using real data to show a real experience issue that needs addressing.
Are you interested in learning more about conversion rate optimisation and personalisation? Perhaps you are currently testing a few tools but are unclear how to manage a programme at scale? Get in touch with us today – we are always keen to find out how we can help and to share our experience, including insight we’ve gained from some of the more surprising activities we’ve run!