Fireside Chat #2 – Customer Data Platforms, Worth It?
Topics Covered What exactly is a Customer Data Platform and what is it supposed to do? Why is it that there has been an explosion [...]
11
03, 2024
29
01, 2024
Fireside Chat – 1st and 3rd Party Cookies & Server-Side Tracking
Questions What is the difference between a 1st party cookie, a 3rd party cookie and a server-side or http cookie? What impact does the loss [...]
4
01, 2024
DMPG & TMW deliver 318-domain datalayer overhaul & GA/ GTM to AA migration within 3 months
Results >300 domains within 3 months: complete, uncaveated & delivered before the UA sunset deadline. Game changing product insight: with comprehensive & dynamic product engagement data, BMW [...]
2
02, 2023
No One Likes A Sell-Out! Taking Your Adobe Analytics Stock Tracking to the Next Level
Online retail businesses live or die by their stock levels. A couple of challenging years characterised by supply-chain disruption and delayed order fulfilment have really underscored this in the industry. Monitoring stock availability has been a key priority for many of our clients this year, but how can we get this data into Adobe Analytics in the most effective way, to give us a clear view of what exactly is happening out there on our product detail pages (PDPs)?
14
12, 2020
Setting up Adobe Experience Cloud Triggers: 4 Easy Steps to Success
A key benefit for users that run both Adobe Analytics and Campaign products is the Experience Cloud ‘Trigger’ functionality. It allows users to take advantage of the [...]
1
05, 2020
Apps Pre-Deployment Tracking Testing [0.1]
The focus of this article is to provide step-by-step instructions for an alternative QA method for Firebase+GTM+Google Analytics Implementations on Mobile Applications. There are several methods that [...]
3
02, 2020
DTM to Launch
How to migrate from DTM to Launch In this post we will provide a high level overview of the process of migrating from DTM to Launch along with [...]