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Module : Adobe Target – AB & MVT Configuration / Set Up


A practical guide for implementing an AB / MV testing programme using Adobe Target

Recommended Training Time = 3h

SKU: TRPDA68 Categories: , ,


This module takes you through all aspects of setting up a test within Target Standard. The module will cover how to configure the test, the tagging that needs to be in place, the selection of audiences and audience split, the setting of success criteria and reporting of the progress and success of the test.
This module can be extended to include the configuring of a test specific to your business (extra modules required for this option).


  • How to set up AB & MVT tests in Adobe Target
  • Understand how to select audiences for the tests
  • How to set up Adobe Analytics variables and reporting for reporting on test outcomes

Recommended Training Time = 3h