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Course : Adobe Target Overview

Estimated: £3,250.00

How to run a successful CRO & Personalisation process within your business using Adobe Target

Recommended Training Time = 9h

SKU: CTRPA-OV Categories: , ,

A successful CRO and / or Personalisation programme within a business is not always just about the testing tool you use. This course aims to look at what a successful programme would look like within a business using Adobe Target and associated Adobe tools. The course also covers the specifics of what Adobe Target can delivery along with information about what a business would need to do to drive these different options.

Modules included in this Course are –

  • TRPOGen74 – Module : Testing / Recommendations & Personalisation Overview
  • TRPOA69 – Module : Adobe Target – AB / MV Testing Overview
  • TRPOA71 – Module : Adobe Target – Overview
  • TRPOA72 – Module : Adobe Target – Personalisation Overview
  • TRPOA73 – Module : Adobe Target – Recommendations Overview
  • TMOA57 – Module : Adobe DTM – Overview
  • TRPPGen76 – Module : Approach for a Successful Testing Process
  • TRPPA75 – Module : Adobe Target – Standard vs Advanced Recommendations & Personalisation

Outcomes:
TRPOGen74 –

  • An understanding of the difference between these testing system options
  • An overview of the what would be involved, and what the benefits could be, for a business that is implementing these different testing options

TRPOA69 –

  • An understanding of the how Adobe Target can provide AB and MVT tests
  • A view of what is involved in setting up a test
  • An overview of the type of process required in a business to run a successful testing programme

TRPOA71 –

  • An understanding of the different flavours of testing that Adobe Target can offer
  • An overview of the setup / implementation required to allow Adobe Target to operate successfully
  • An understanding of how Adobe Target can integrate into other solutions in the Adobe Experience Cloud

TRPOA72 –

  • An understanding of the how Adobe Target can provide automated personalisation
  • A view of what is involved in setting up this type of capability
  • An overview of the type of the additional data / tool sets required within the business to provide this personalisation
  • An understanding of process required in a business to run a successful personalisation programme

TRPOA73 –

  • An understanding of the how Adobe Target can provide targeted recommendations
  • A view of what is involved in setting up this type of capability
  • An overview of the type of the additional data / tool sets required within the business to provide these recommendations
  • An understanding of process required in a business to run a successful recommendation programme

TMOA57 –

  • An understanding of what Adobe DTM can provide within a business
  • An overview of how Adobe DTM can be used for deploying Adobe Experience Cloud solutions
  • An overview of using Adobe DTM to deploy 3rd party tags
  • A overview of the resources required to run / manage Adobe DTM and the type of process a business requires to run this the solution

TRPPGen76 –

  • An understanding of all the elements that need to be in place to achieve a successful testing culture within your business
  • Identify which roles in your business should be involved in running a successful testing process
  • An understanding of the planning process for test implementation and which resources will be involved
  • An understanding of how a testing process will integrate with your current development planning (Agile / waterfall etc.)

TRPPA75 –

  • A complete understanding of the capabilities of the different elements of the Adobe Target solution
  • A complete understanding of the data sets required to drive each solution element and the resources / effort involved to meet these requirements
  • An understanding of how each Adobe target element will integrate with other Adobe tools your business already has implemented

Course duration – 9h