Description
Covering all aspects of an Adobe Target implementation project, this course leads you through all the requirements from your business, including resources, to deliver a solid plan for your implementation project. This course will also help you plan your CRO & personalisation business process to allow for successful use of the tools.
Modules included in this Course are –
- MPA48 – Module : Adobe Target – Implementation Planning
- TRPPGen76 – Module : Approach for a Successful Testing Process
- TRPPA75 – Module : Adobe Target – Standard vs Advanced Recommendations & Personalisation
- TMPA63 – Module : Adobe DTM – Implementation Planning
- DLPGen39 – Module : Data Layer Implementation Planning
- MHGen44 – Module : How to Test / Check / Debug Implementation
- MDA41 – Module : Adobe Target – Reporting on Tests and Test Success Analysis
Outcomes:
MPA48 –
- A detailed plan of all the steps that need to be put in place for a successful Adobe Target implementation (including integration with other Adobe products)
- A clear outline of a testing process for your business
- A plan for the different resources required for each stage of the project plus a view of the level of commitment needed from these resources
- A plan for how to test that the implementation (and future development) is correct
- An overview of the tasks that will be required in a BAU situation once the initial project is complete
TRPPGen76 –
- An understanding of all the elements that need to be in place to achieve a successful testing culture within your business
- Identify which roles in your business should be involved in running a successful testing process
- An understanding of the planning process for test implementation and which resources will be involved
- An understanding of how a testing process will integrate with your current development planning (Agile / waterfall etc.)
TRPPA75 –
- A complete understanding of the capabilities of the different elements of the Adobe Target solution
- A complete understanding of the data sets required to drive each solution element and the resources / effort involved to meet these requirements
- An understanding of how each Adobe target element will integrate with other Adobe tools your business already has implemented
TMPA63 –
- A complete understanding of the capabilities of the DTM solution
- A a detailed plan for how to use DTM when implementing Adobe Analytics and Adobe Target
- A detailed plan for implementation of other tools / 3rd party tags within DTM
- Considerations that need to be understood within your business when a tag management solution is implemented
- A detailed outline of the process required to run a tag management solution (release strategy / roll back process)
- A plan for the different resources required for implementation and maintenance of the solution
DLPGen39 –
- A complete understanding of how a data layer fits into the landscape of your front end tool implementations and why a data layer is required
- A full understanding of the DMPG Data Layer Framework
- A detailed plan for how your business will use a data layer
- A plan for the different resources required to implement the data layer
- A plan for how to test that the implementation is correct
- An understanding of the process that needs to be adopted to maintain the data layer during future site development / changes / routine page addition
MHGen44 –
- A complete understanding of the tools available to help to test an analytics or testing solution implementation
- A detailed understanding of the Chrome Developer Tools
- A detailed look at the various diagnostic tools analytics provider have
- A view of a testing process that can be adopted to ensure the correct deployment of analytic or testing related development
- A list of pitfalls to be aware of when testing tagging
MDA41 –
- How to report on the performance & outcome of tests Adobe Target and Adobe Analytics
- How to integrate Adobe Target and Adobe Analytics
- What a successful test means to your testing programme and future planned tests
Course duration – 12h