Description

Covering all aspects of an Adobe Target implementation project, this course leads you through all the requirements from your business, including resources, to deliver a solid plan for your implementation project. This course will also help you plan your CRO & personalisation business process to allow for successful use of the tools.

Modules included in this Course are –

• MPA48 – Module : Adobe Target – Implementation Planning
• TRPPGen76 – Module : Approach for a Successful Testing Process
• TRPPA75 – Module : Adobe Target – Standard vs Advanced Recommendations & Personalisation
• TMPA63 – Module : Adobe DTM – Implementation Planning
• DLPGen39 – Module : Data Layer Implementation Planning
• MHGen44 – Module : How to Test / Check / Debug Implementation
• MDA41 – Module : Adobe Target – Reporting on Tests and Test Success Analysis

Outcomes:
MPA48 –

• A detailed plan of all the steps that need to be put in place for a successful Adobe Target implementation (including integration with other Adobe products)
• A clear outline of a testing process for your business
• A plan for the different resources required for each stage of the project plus a view of the level of commitment needed from these resources
• A plan for how to test that the implementation (and future development) is correct
• An overview of the tasks that will be required in a BAU situation once the initial project is complete

TRPPGen76 –

• An understanding of all the elements that need to be in place to achieve a successful testing culture within your business
• Identify which roles in your business should be involved in running a successful testing process
• An understanding of the planning process for test implementation and which resources will be involved
• An understanding of how a testing process will integrate with your current development planning (Agile / waterfall etc.)

TRPPA75 –

• A complete understanding of the capabilities of the different elements of the Adobe Target solution
• A complete understanding of the data sets required to drive each solution element and the resources / effort involved to meet these requirements
• An understanding of how each Adobe target element will integrate with other Adobe tools your business already has implemented

TMPA63 –

• A complete understanding of the capabilities of the DTM solution
• A a detailed plan for how to use DTM when implementing Adobe Analytics and Adobe Target
• A detailed plan for implementation of other tools / 3rd party tags within DTM
• Considerations that need to be understood within your business when a tag management solution is implemented
• A detailed outline of the process required to run a tag management solution (release strategy / roll back process)
• A plan for the different resources required for implementation and maintenance of the solution

DLPGen39 –

• A complete understanding of how a data layer fits into the landscape of your front end tool implementations and why a data layer is required
• A full understanding of the DMPG Data Layer Framework
• A detailed plan for how your business will use a data layer
• A plan for the different resources required to implement the data layer
• A plan for how to test that the implementation is correct
• An understanding of the process that needs to be adopted to maintain the data layer during future site development / changes / routine page addition

MHGen44 –

• A complete understanding of the tools available to help to test an analytics or testing solution implementation
• A detailed understanding of the Chrome Developer Tools
• A detailed look at the various diagnostic tools analytics provider have
• A view of a testing process that can be adopted to ensure the correct deployment of analytic or testing related development
• A list of pitfalls to be aware of when testing tagging

MDA41 –

• How to report on the performance & outcome of tests Adobe Target and Adobe Analytics
• How to integrate Adobe Target and Adobe Analytics
• What a successful test means to your testing programme and future planned tests

Course duration – 12h