Description

Covering all aspects of an Adobe Analytics implementation project, this course leads you through all the requirements from your business, including resources, to deliver a solid plan for your implementation project.

Modules included in this Course are –

• APGen36 – Module : Campaign Tracking Implementation Planning
• APA35 – Module : Adobe Analytics – Implementation Planning
• TMPA63 – Module : Adobe DTM – Implementation Planning
• DLPGen39 – Module : Data Layer Implementation Planning
• MHGen44 – Module : How to Test / Check / Debug Implementation

Outcomes:
APGen36 –

• A design for a suitable campaign activity tracking string for your business
• How to build & maintain a suitable campaign tracking string generation tool
• A plan for the implementation of this string across all the marketing channels (including offline channels where relevant)
• An overview of the level of analysis you will be able to achieve
• An overview of the differences between internally tracked campaign data and agency tracked data

APA35 –

• A detailed plan for each element needed for a successful Adobe Analytics implementation (including integration with Adobe and other products)
• A plan for how to translate business reporting & data requirements into tagging and data layer requirements
• A proposed strategy for how your tag management system can be used most efficiently
• A plan for the different resources required for each stage of the project plus a view of the level of commitment needed from these resources
• A plan for how to test that the implementation (and future development) is correct
• An overview of the tasks that will be required in a BAU situation once the initial project is complete

TMPA63 –

• A complete understanding of the capabilities of the DTM solution
• A a detailed plan for how to use DTM when implementing Adobe Analytics and Adobe Target
• A detailed plan for implementation of other tools / 3rd party tags within DTM
• Considerations that need to be understood within your business when a tag management solution is implemented
• A detailed outline of the process required to run a tag management solution (release strategy / roll back process)
• A plan for the different resources required for implementation and maintenance of the solution

DLPGen39 –

• A complete understanding of how a data layer fits into the landscape of your front end tool implementations and why a data layer is required
• A full understanding of the DMPG Data Layer Framework
• A detailed plan for how your business will use a data layer
• A plan for the different resources required to implement the data layer
• A plan for how to test that the implementation is correct
• An understanding of the process that needs to be adopted to maintain the data layer during future site development / changes / routine page addition

MHGen44 –

• A complete understanding of the tools available to help to test an analytics or testing solution implementation
• A detailed understanding of the Chrome Developer Tools
• A detailed look at the various diagnostic tools analytics provider have
• A view of a testing process that can be adopted to ensure the correct deployment of analytic or testing related development
• A list of pitfalls to be aware of when testing tagging

Course duration – 9h