Description

A practical guide to setting up Campaign Tracking within your business. Identification of the format of the the tracking, how tracking codes can be generated, configuration required in Adobe Analytics and other Adobe products and a task list for the business marketing teams and their agencies to get tracking live.

Outcomes:

• A design for a suitable campaign activity tracking string for your business
• How to build & maintain a suitable campaign tracking string generation tool
• A plan for the implementation of this string across all the marketing channels (including offline channels where relevant)
• An overview of the level of analysis you will be able to achieve
• An overview of the differences between internally tracked campaign data and agency tracked data

Recommended Training Time = 1h 30m