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Course : General Implementation

Estimated: £4,750.00

A complete guide to implementing digital analytics solutions resulting in a complete plan requirements and resources for your project

Recommended Training Time = 12h

Embarking on a digital analytics project can be daunting. This course leads you through all the considerations, requirements and resources that your business will need to take into account to successfully complete such a project. DMPG bring all their experience of different digital analytics products plus implementation & integration projects to you to make sure that you have a solid plan for your project.

Modules included in this Course are –

  • MPGen47 – Module : Planning Your Analytics Implementation Approach
  • MPGen49 – Module : Multi-Suite Implementation Planning
  • APGen36 – Module : Campaign Tracking Implementation Planning
  • TRPPGen76 – Module : Approach for a Successful Testing Process
  • TMPGem64 – Module : Tag Management Implementation Planning
  • DLPGen39 – Module : Data Layer Implementation Planning
  • MHGen44 – Module : How to Test / Check / Debug Implementation

Outcomes:
MPGen47 –

  • An understanding of all the elements that need to be put in place for a successful analytics system implementation
  • An understanding of the different resources required for each stage of the project plus a view of the level of commitment needed from these resources
  • An understanding of how to test that the implementation (and future development) is correct

MPGen49 –

  • An overview of the different solutions that can make a multi-solution implementation and how these individual parts can integrate
  • An understanding of all the elements that need to be put in place for a successful implementation
  • An understanding of the different resources required for each stage of the project plus a view of the level of commitment needed from these resources

APGen36 –

  • A design for a suitable campaign activity tracking string for your business
  • How to build & maintain a suitable campaign tracking string generation tool
  • A plan for the implementation of this string across all the marketing channels (including offline channels where relevant)
  • An overview of the level of analysis you will be able to achieve
  • An overview of the differences between internally tracked campaign data and agency tracked data

TRPPGen76 –

  • An understanding of all the elements that need to be in place to achieve a successful testing culture within your business
  • Identify which roles in your business should be involved in running a successful testing process
  • An understanding of the planning process for test implementation and which resources will be involved
  • An understanding of how a testing process will integrate with your current development planning (Agile / waterfall etc.)

TMPGem64 –

  • An understanding of the capabilities of various tag management solutions
  • Considerations that need to be understood within your business when a tag management solution is implemented
  • A overview of the process required to run a tag management solution (release strategy / roll back process)
  • An understanding of the different resources required for implementation and maintenance of the solution

DLPGen39 –

  • A complete understanding of how a data layer fits into the landscape of your front end tool implementations and why a data layer is required
  • A full understanding of the DMPG Data Layer Framework
  • A detailed plan for how your business will use a data layer
  • A plan for the different resources required to implement the data layer
  • A plan for how to test that the implementation is correct
  • An understanding of the process that needs to be adopted to maintain the data layer during future site development / changes / routine page addition

MHGen44 –

  • A complete understanding of the tools available to help to test an analytics or testing solution implementation
  • A detailed understanding of the Chrome Developer Tools
  • A detailed look at the various diagnostic tools analytics provider have
  • A view of a testing process that can be adopted to ensure the correct deployment of analytic or testing related development
  • A list of pitfalls to be aware of when testing tagging

Course duration – 12h