Description

The module provides an overview of tag management as a solution, why a tag management system would be deployed on your site and the considerations that a company need to make when deploying a tag management solution. The module will also look at the business process required around managing such a system plus will cover the main differences between the different tag management solutions available on the market.

Outcomes:

• An understanding of what a tag management capability can provide within a business
• A view of the considerations that a business needs to understand when implementing a tag management solution
• A overview of the resources required to run / manage a tag management solution and the type of process a business requires to run this type of solution

Recommended Training Time = 1h 30m