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Module : Google Analytics – Implementation Planning


A complete Google Analytics implementation plan for your business

Recommended Training Time = 1h 30m

SKU: APG37 Categories: , ,


When planning for the implementation of Google Analytics most of the decisions needed to make the system work will be based on business reporting requirements. This module will look at the checklist of business decisions needed to complete the implementation and how the required tasks fit into the implementation steps for the other key components of the implementation (Data Layer & Tag Management).


  • A detailed plan for each element needed for a successful Google Analytics implementation (including integration with other Google products)
  • A plan for how to translate business reporting & data requirements into tagging and data layer requirements
  • A proposed strategy for how your tag management system can be used most efficiently
  • A plan for the different resources required for each stage of the project plus a view of the level of commitment needed from these resources
  • A plan for how to test that the implementation (and future development) is correct
  • An overview of the tasks that will be required in a BAU situation once the initial project is complete

Recommended Training Time = 1h 30m