Description

Google Analytics can provide a comprehensive understanding of the behaviour of visitors to your website. This module will highlight the how this solution can provide the data that will allow your business to analyse and understand your visitors better. The module will also provide an overview of the type of resources and commitment that will be required from the business to ensure a successful implementation.

Outcomes:

• An understanding of what Google Analytics can deliver for a business
• An overview of the type of data that can be captured by Google Analytics
• An understanding of the types and levels of reporting that Google Analytics can provide
• A view of how Google Analytics data can be used in your business’s wider customer analysis

Recommended Training Time = 1h 30m